Digital Strategy + Design Studio
Strategy. Craft. Follow-through.
Senior UX strategy and design for businesses and the agencies that serve them. One experienced partner from research through launch through continuous refinement, with the right specialists brought in when a project calls for them.
- Nashville, TN basedWorking with clients nationwide
- 10+Years inside national agencies
- B2B + B2CEqually fluent in both
Three ways to work together.
Discovery & Strategy
Research-led engagements that produce a roadmap, audit, or strategic recommendation.
- UX audits
- User research
- Competitive analysis
- Content and site architecture
- Digital strategy decks
For businesses or agencies who need clarity on what to build and why.
Design & Build
End-to-end project ownership from wireframe to launch.
- Websites on modern, client-friendly platforms
- UX and UI design
- HTML5 emails and digital ads
- Campaign creative
- Solo when the scope fits, with trusted specialists when it doesn’t
For businesses who want senior-level craft delivered without the agency markup or coordination tax.
Embedded Partnership
Ongoing strategic and creative leadership inside your team.
- Fractional UX direction
- Embedded project ownership
- Client-facing strategic work
For agencies and growing businesses who need senior expertise without adding headcount, and who want a true partner, not overflow capacity.
Selected work
CareXM
See how a healthcare engagement platform invisible to new prospects became a 215K-user site with a +55% engagement lift, built around the audience instead of the brand.
Bridgestone / Firestone
See how 13 tire launches over 4+ years became one continuously refined dealer education platform, with 2,428 resource downloads on the most recent launch alone.
LP Building Solutions
See how a 120-page legacy site for two distinct audiences, builders and homeowners, became a dual-path platform where 33% of users actively searched within the first month.
Megan Woodard
Founder, Woodard Digital Studio
About
A decade in agencies. A studio built on what was missing.
Background
I'm Megan Woodard. After ten years inside national agencies, most recently as Associate UX Director leading a UX practice, I've led work for Bridgestone/Firestone, LP Building Solutions, CareXM, Arctic Cat, Sig Sauer, and Pacific Woodtech, spanning healthcare engagement platforms, building materials, outdoor recreation, defense, agriculture, and complex internal tools.
Woodard Digital Studio
WDS is built to serve two audiences. Businesses and CMOs who want one senior partner instead of an agency roster, and agency creative or account leads who want a named UX specialist embedded in their team for projects that need real strategic depth. My approach across every project: real research, design that earns its strategy, and showing up after launch.
Industries I've worked in
From a former client
“A UX designer that everyone wishes they had on their team. Agency classically trained, with an eye for the user, and the ability to communicate the strategy behind the design better than the rest.”
Capabilities
Research & Strategy
Where you bring me in to figure out what to do, not just how to do it. Engagements range from a one-week UX audit of an existing site to a multi-month strategic discovery for a complex platform like CareXM. The deliverable is clarity: what to fix, what to build, and in what order.
View capabilities (10)
- User research and stakeholder interviews
- Heuristic and accessibility audits
- Behavioral analysis (Hotjar, CrazyEgg)
- Remote usability testing (Maze)
- Tree testing and card sorting (Optimal Workshop)
- Journey mapping and service blueprinting
- Competitive and market analysis
- Information architecture
- Content strategy
- Discovery decks and strategic roadmaps
Design & Production
Where strategy turns into shipped work. From a marketing site on a headless CMS, to a virtual launch experience for thousands of internal users like the Bridgestone work, to a polished email and digital ad system. This is the lane where the craft has to match the thinking behind it.
View capabilities (8)
- UX design for web and product (Figma)
- UI design and design systems (Figma, Storybook)
- Responsive website design and build (Next.js, React, Tailwind CSS)
- Headless CMS implementation (Sanity, Contentful, Webflow)
- HTML5 email systems
- GSAP-animated digital advertising
- Campaign creative
- Interactive prototyping
Strategy & Leadership
For the engagements that don't end at launch. Fractional UX direction inside an agency or growing team, ongoing CX and digital strategy across integrated campaigns, or senior leadership across distributed teams. Built for clients whose work needs someone who keeps showing up.
View capabilities (7)
- Digital strategy and customer experience architecture
- Paid media collaboration and conversion strategy
- Fractional UX direction
- Creative direction and team leadership
- Design ops and process design
- Post-launch optimization (GA4, Hotjar, Algolia search analytics)
- Continuous improvement programs
Get in touch
Let's talk.
Whether you have a clear brief or just an idea worth chasing, start a conversation. Every inquiry gets a personal reply.
“Megan has a voice but is also a listener. She's an expert but also an eternal student. She's a challenger while also being a friend.”
Brent Barbour
GenAI & Digital Strategy Leader · former colleague, GS&F
Brands I've worked with
